Search Engine Optimization (SEO) is the process relating to improving the quality and quantity of website traffic coming in from search engines like Google. This is done by optimizing a website directly by focusing on key indicators like page speed, creating high quality content, keyword selection and fixing vital backend issues, just to name a few. Off-page methods like link building (the process of acquiring inbound links) are used to help build up domain authority. However, this is a lengthy process that can take a long time to see actual results within search engine rankings. This is because search engine crawlers need time to see why more people should see your site ranked above others.