Content Strategy Archives

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Forget About Article Submission Sites

For a long time time bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well – for a while. However, that was “back in the day”, things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

Optimal Content Length To Gain Higher Search Ranking

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...