Google’s Search Liaison, Danny Sullivan, once again emphasised that word count does not play a role in determining rankings on Google Search. He stated that there is no ideal word count for SEO success, urging content creators to focus on providing valuable content to their readers, regardless of the total length.
Google’s John Mueller also chimed in, confirming that the top-ranking pages do not necessarily have the most words. This further supports the notion that word count is not a determining factor for search engine optimisation. He exclaimed that ‘the top ranking pages should have the most words? That’s definitely not the case.”‘.