Content Strategy Archives

Google: Word Count For SEO & Google Rankings Is Not A Thing

Google’s Search Liaison, Danny Sullivan, once again emphasised that word count does not play a role in determining rankings on Google Search. He stated that there is no ideal word count for SEO success, urging content creators to focus on providing valuable content to their readers, regardless of the total length.

Google Word Count Text — Quote from Google documentation explaining that word count is not a ranking factor

Google’s John Mueller also chimed in, confirming that the top-ranking pages do not necessarily have the most words. This further supports the notion that word count is not a determining factor for search engine optimisation. He exclaimed that ‘the top ranking pages should have the most words? That’s definitely not the case.”‘. Read more...

Content Marketing SEO: The Power of Engaging Content

In today’s highly competitive digital landscape, businesses are constantly seeking effective strategies to enhance their online visibility, and generate more sales. Content marketing and Search Engine Optimisation (SEO) are closely related strategies that can lead to substantial growth online. Unlocking the secret to success lies in the power of engaging content – the ultimate catalyst for achieving remarkable results online.

Content marketing SEO combines the art of crafting compelling and valuable content with the science of optimising it for search engines.The goal is to produce content that appeals to your desired audience, meets their informational requirements, and satisfies their search intent. Engaging content is content that captivates, informs, and brings value to the audience. Engaging content can come in various forms, including articles, blog posts, videos, infographics, podcasts, and interactive experiences. Regardless of the format, the key lies in crafting content that not only captures attention but also compels readers to take action. Read more...

What Is Evergreen Content and Why It’s Important for SEO

Evergreen content is content that remains relevant and useful for a long time, regardless of current trends or news. It’s called “evergreen” because it stays fresh and “green” like a tree that keeps its leaves year-round. For SEO, evergreen content is important because it will continue to attract traffic and backlinks to your website over time, which can improve your search engine rankings. Below are 4 tips to ensure your evergreen content can be more successful over time.

1. Keep examples timeless: Avoid references to any events, news, or trends that may quickly become dated after a while and won’t be really considered relevant to your evergreen content. Read more...

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Forget About Article Submission Sites

For a long time time bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well – for a while. However, that was “back in the day”, things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

Optimal Content Length To Gain Higher Search Ranking

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...