46% of Google searches are looking for local information. How can you maximize your local presence? Improving your local SEO can be one of the best ways to increase the potential online exposure of your business.
Search Engine Optimization (SEO) is a digital marketing strategy that optimizes a website to appear higher in search engines such as Google and Bing. Local SEO is a specific optimization strategy which involves focusing on the local area that the business provides services in or is located in. This involves optimizing the business in ways that can make it appear in local search for related keywords. Any business with a physical address or serves within a geographic area can gain huge benefits when optimizing for local SEO.
Local Business Listing Specialists
At BeOnTop we are experts at ranking your business in your local area by increasing the number of keywords you rank for in your service areas. One of the best ways to increase local SEO is through the power of customer reviews. Our partner reputation management company AddMe Reviews, helps streamline the review collection process. Gathering more positive customer reviews has a direct link to improved rankings as Google states that ‘review count and review scores factor into local search ranking’. Appearing in Google Maps can be extremely beneficial for any business as more people are looking at map listings to find businesses in their local area.
Like other digital marketing services, local SEO needs to be well optimised and maintained, but this takes time. The BeOnTop team are professionals at providing local SEO services and are experts at Google My Business, which is a large component of having a successful local SEO campaign. The best ways to optimize your digital marketing strategy can be found in our local SEO guide and include:
- Obtaining positive business reviews
- Link building campaigns
- Creating local citations
- Creating localised website pages
- Optimizing content for local search
- Mobile and voice optimization
Contact us for more information about how BeOnTop can improve your local SEO and increase your businesses online exposure today!