Search Engine Optimization (SEO) is a digital marketing strategy that optimizes a website to appear higher in a Search Engine Results Page (SERP) on a site like Google or Bing. Google is the most commonly used tool that your prospective customers will use to find products and services on the internet. The best way to achieve this and get great results is by using SEO services.
Having your website and business rank higher in search engines is essential for success. Every business owner wants to rank for every keyword that is searched the most relating to their business and appear number 1 for all of these. Online marketing services such as SEO can help deliver great results and help improve business visibility, however a number 1 ranking for every keyword is often difficult to achieve for any business. The level of competition is very high for more generic phrases and words, but less so for longer specific keywords.
SEO Strategies Used To Improve Rankings
A keyword is essentially the word or phrase that someone types into a search engine like Google to find what they are searching for. Keyword research is usually the first task undertaken before conducting SEO services and involves researching ways to find out how customers can find your business. Choosing the right keywords to target is a difficult task because there are many determining factors that can affect results. These include the number of search queries, level of competition, length of keyword and click through rate. There are short-tail keywords (SEO) which are quite generic and long-tail keywords (best SEO company Melbourne) which are more specific and can help get more targeted results.
Optimizing content for SEO is vital to successfully rank a website because it helps with ranking for related keywords that can bring in traffic. Content on your website will help inform potential customers about the services and products you provide. Having more content on your site helps to increase credibility about your professionalism and ability to provide the best services and products. Optimizing content through keyword research can help bring in new traffic via new website pages or blog posts. This can assist even more customers become aware of your business and they can decide if your business is right for them or not. At BeOnTop, we can assist with the content creation process through tasks like new website pages, blog posts, articles and any other new pieces of content that are deemed suitable for your site.
Local SEO services are a specific type of SEO strategy that focuses on the locality of your business and its services. The focus of local SEO is to appear higher in search results within your local area for the service you focus on or the physical locations of your business. An example local SEO search query would be ‘Melbourne SEO experts’ or something similar like ‘Local SEO Melbourne. Any local SEO company will recommend utilising local SEO techniques as a digital marketing strategy for all businesses who operate within a specific geographic location. The main way this can benefit your business is by appearing for more keywords that relate to your business within your local area, thus gaining local customers in the process. The main focus of local SEO is ranking for keywords by creating content that can appear in search when queries relate to your local area.
On-Page SEO are optimization techniques that you can have direct control over through your own website. This mainly involves fixing technical issues and improving the quality of your site. Technical issues that need to be fixed to improve On-Page SEO include proper coding techniques, high enough word count, keyword optimization, owning original content and having a good meta description. On-Page and Off-Page SEO strategies go together so one will not be successful without the other. Creating great quality content is the main way to optimize for SEO through this method which directly leads to having a better link building strategy for Off-Page SEO.
Off-Page SEO involves any optimization technique that does not happen directly on your website. This strategy involves any method used to increase the authority of your site in search engines to increase the overall ranking capability. Link building is the primary method of off-page SEO which involves acquiring more backlinks to your site via multiple methods. Obtaining great links is one of the most influential factors to rank highly in search engines and is a great SEO strategy.
How BeOnTop Can Help Your Business
Take the guesswork out of optimizing your website and leave it up to our team of experts who understand the complexities of SEO. Leave the technical stuff to us so you can focus on what you do best, which is running your business and providing great services for your customers.
One of our SEO specialists will review your site through a strict SEO audit, assessing all areas of your site for any SEO weaknesses. To begin with, we will provide you with a detailed report outlining areas of your website which may require attention to help drive more traffic to your site.
SEO audits are the foundation of your SEO campaign and will empower our professional team to develop a successful SEO campaign to efficiently increase your website’s online presence. This will therefore lead to your website’s pages becoming ranked higher on search engines for a number of great keywords that can lead to substantial increases in traffic.