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Google: Word Count For SEO & Google Rankings Is Not A Thing

Google’s Search Liaison, Danny Sullivan, once again emphasised that word count does not play a role in determining rankings on Google Search. He stated that there is no ideal word count for SEO success, urging content creators to focus on providing valuable content to their readers, regardless of the total length.

Google Word Count Text — Quote from Google documentation explaining that word count is not a ranking factor

Google’s John Mueller also chimed in, confirming that the top-ranking pages do not necessarily have the most words. This further supports the notion that word count is not a determining factor for search engine optimisation. He exclaimed that ‘the top ranking pages should have the most words? That’s definitely not the case.”‘. Read more...

How Google Business Profile Pre-defined Services Can Impact Local SEO

Google Business Profile services can have a significant impact on your local SEO rankings. In the past these services had a limited impact on local search results, but recent testing has shown that adding predefined services to your profile list can improve rankings.

To find your services on the business profile Dashboard, go to the ‘Edit services’ section of the menu and click ‘Add more Services’. Not all categories have predefined services, but Google adds new services frequently. Adding services to your Google Business Profile can improve related keyword rankings, benefiting businesses that want greater visibility of specific services. Read more...

Google Releases March 2023 Core Algorithm Update

Google has released its first core update of 2023, the March 2023 broad core update. The update targets all content types to reward high-quality content and high-value web pages. However, nothing within this or any core update targets specific pages or sites.

It is speculated that this latest update will upset the black-hat SEO community, as the latest Google guidelines aim to prevent these tactics from ranking higher in search results. This is the case with all of Google’s latest algorithm updates because they wish to discourage and completely block these tactics from ever occurring. Read more...

A Google Business Profile Can Boost Sales for Your Small Business

Google Business Profile is a free and essential tool for small businesses to attract new customers online. Having an active Google Business Profile can be even more important than having a website or social media presence, especially when considering local SEO.

With 99% of consumers using the internet to find information about local businesses, a Google Business Profile is a crucial part of being found online. Creating a profile is simple and includes displaying all pertinent information about your business, such as hours of operation, location, contact info, photos, and reviews from customers. Read more...

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Achieving Search Engine Success: Bing SEO vs Google SEO

Bing and Google have the 2 highest usage rates amongst search engines in the world. Google currently dominates the search engine market share by owning a 92.9% share of the market, whilst Bing owns 3.03%. These search engines do have some similarities, however at their core they have different algorithms and ranking factors which impact the search engine results pages (SERP).

It is also important to note that advancements in AI technology have allowed both Bing and Google to look at how we use search engines now and into the future. Comparing Bing SEO vs Google SEO can help you understand how you can best optimise your website for both search engines. Read more...

Manage Your Google Business Profile From Google Search

Google has updated how your Google Business Profile can be managed directly through Google Search rather than in the business profile manager. After your business profile has been created and claimed, you’ll be able to customise details such as the business hours, phone number, and address so customers can see the most accurate information.

Establishing a Google Business Profile Read more...

How to Rank Higher in Google Maps in 10 Steps

The internet (more specifically Google) has become more integrated into everyday life, hence businesses must adapt to survive. One way to ensure continued success is by ranking high on search engine results pages (SERPs). This is possible through Search Engine Optimisation (SEO), which is a process by which a website is made more visible to search engines. There are many benefits of ranking high on SERPs, including increased website traffic, higher brand visibility, and improved customer engagement.

Google Maps is a powerful tool that can help your business be found by potential customers who are searching for businesses like yours in their local area. SEO can target Google Maps which increases your chances of being found and helps generate more organic local traffic. However, utilising SEO tactics can not always give guaranteed Google Maps rankings. Read more...

The 5 Minute Health Check of Your Google Business Profile

Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack.

Google Business Profile optimisation is essential and can form the basis of a local SEO strategy aimed to get more customers to visit your store, start a phone call, or just learn more about your business. Optimising your business profile can include quick tasks like making sure your business hours are accurate, Google Reviews have been responded to, and ensuring all your critical contact information is up to date. Read more...

Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

As the war between the two tech juggernauts intensifies, the age old question continues to flood marketer’s inboxes: who deserves my business’ precious advertising dollars – Facebook or Google?

Well that depends, each platform can deliver exceptional ROI – subject to the business’ target market, budget and marketing goals. Read more...