Digital Marketing

Crafting a Local SEO Strategy to Outrank Local Competitors

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

As the war between the two tech juggernauts intensifies, the age old question continues to flood marketer’s inboxes: who deserves my business’ precious advertising dollars – Facebook or Google? 

Well that depends, each platform can deliver exceptional ROI – subject to the business’ target market, budget and marketing goals.  Read more...