Is SEO Worth It for Small Businesses in 2023?

Is SEO Worth It for Small Businesses

The online presence of businesses has become crucial for success in recent times. With consumers relying more on search engines, the importance of local SEO (Search Engine Optimisation) has shifted from being optional to being necessary. This is especially true for local and small businesses in 2023.

Businesses face intense competition for consumer attention and loyalty. With the internet providing instant accessibility, businesses must prioritise their visibility on search engine results pages. This is where SEO comes in, as it helps optimise websites to improve their rankings and guide businesses through the complexities of the online world. Read more...

6 Common Local SEO Mistakes to Avoid

Common Local SEO Mistakes to Avoid

As a business owner, it’s important to understand the significance of local SEO in today’s digital landscape. With more consumers turning to the internet to find businesses in their area, local SEO has become a crucial component of any marketing strategy. Crafting a local SEO strategy such as optimising your website and online presence for local search, you can attract more customers and improve your search visibility.

Local SEO is the process of optimising your online presence to rank higher in local search results. This includes optimising your website, Google Business Profile listing, and other mentions of your business online for keywords related to your business and location. By doing so, you can increase your visibility in search engine results pages (SERPs) and make it easier for customers to find your business. Read more...

Content Marketing SEO: The Power of Engaging Content

The Power of Engaging Content

In today’s highly competitive digital landscape, businesses are constantly seeking effective strategies to enhance their online visibility, and generate more sales. Content marketing and Search Engine Optimisation (SEO) are closely related strategies that can lead to substantial growth online. Unlocking the secret to success lies in the power of engaging content – the ultimate catalyst for achieving remarkable results online.

Content marketing SEO combines the art of crafting compelling and valuable content with the science of optimising it for search engines.The goal is to produce content that appeals to your desired audience, meets their informational requirements, and satisfies their search intent. Engaging content is content that captivates, informs, and brings value to the audience. Engaging content can come in various forms, including articles, blog posts, videos, infographics, podcasts, and interactive experiences. Regardless of the format, the key lies in crafting content that not only captures attention but also compels readers to take action. Read more...

What Is Evergreen Content and Why It’s Important for SEO

Evergreen SEO Content

Evergreen content is content that remains relevant and useful for a long time, regardless of current trends or news. It’s called “evergreen” because it stays fresh and “green” like a tree that keeps its leaves year-round. For SEO, evergreen content is important because it will continue to attract traffic and backlinks to your website over time, which can improve your search engine rankings. Below are 4 tips to ensure your evergreen content can be more successful over time.

1. Keep examples timeless: Avoid references to any events, news, or trends that may quickly become dated after a while and won’t be really considered relevant to your evergreen content. Read more...

SEO for Images: A Beginner’s Guide

SEO for Images: A Beginner’s Guide

Optimising images for search engine visibility is an important overall component of any Search Engine Optimisation (SEO) strategy. However, crafting a simple SEO strategy specifically for images is often overlooked by beginners because the effort required may not seem equal to the end results. With more people consuming visual content online, it’s crucial for website owners to understand how to optimise images most effectively for search engines.

Understanding how images fit into the larger picture of SEO, tips for optimising images, and common mistakes to avoid are all vital aspects of learning how SEO for images can benefit your website. It is important to have a solid understanding of how to optimise images for search engine visibility and improve your website’s search engine rankings. Image SEO strategies may form just a small overarching part of website SEO, but can still give you a needed boost to rank highly. Read more...

Google Releases March 2023 Core Algorithm Update

Search Engine Update Google March 2023

Google has released its first core update of 2023, the March 2023 broad core update. The update targets all content types to reward high-quality content and high-value web pages. However, nothing within this or any core update targets specific pages or sites.

It is speculated that this latest update will upset the black-hat SEO community, as the latest Google guidelines aim to prevent these tactics from ranking higher in search results. This is the case with all of Google’s latest algorithm updates because they wish to discourage and completely block these tactics from ever occurring. Read more...

How to Choose a Local SEO Agency

How to Choose a Local SEO Agency

Local Search Engine Optimisation (SEO) is essential for businesses aiming to reach customers within their local area. It involves optimising a website and its content to rank higher in search engine results pages for relevant local keywords and phrases, specifically within the business’s local area. Employing Local SEO strategies can enhance online visibility, attract more local customers, and foster overall business growth.

An SEO agency can develop a customised local SEO strategy to meet the specific needs and goals of your business. This may include optimising your Google Business Profile, creating local citations, writing localised content, and using relevant keywords to boost your business’ rankings in local search results. Selecting a great local SEO agency to work with can be a complex process, but it can be advantageous in the long run when seeking to enhance your SEO and local SEO. Read more...

Crafting a Local SEO Strategy to Outrank Local Competitors

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Achieving Search Engine Success: Bing SEO vs Google SEO

Bing SEO vs Google SEO

Bing and Google have the 2 highest usage rates amongst search engines in the world. Google currently dominates the search engine market share by owning a 92.9% share of the market, whilst Bing owns 3.03%. These search engines do have some similarities, however at their core they have different algorithms and ranking factors which impact the search engine results pages (SERP).

It is also important to note that advancements in AI technology have allowed both Bing and Google to look at how we use search engines now and into the future. Comparing Bing SEO vs Google SEO can help you understand how you can best optimise your website for both search engines. Read more...

10 Proven Mobile Optimisation Strategies to Boost Your Local SEO

Proven Mobile Optimisation Strategies for Local SEO

Local SEO forms a crucial part of any digital marketing strategy for businesses that have a physical location. You can optimise your website for local search terms by including and targeting location-specific keywords. This can help improve your visibility in search engine results, specifically when targeting local customers. Thus, helping you attract more customers who are searching for businesses in the area, which ultimately drives more foot traffic and sales to your business.

Mobile optimisation forms a crucial part of local SEO strategy which is often overlooked. 84% of ‘near me’ searches on mobile devices are location based searches. Consumers are therefore more likely to be in a purchasing state of mind when they make a more specific location based query. If your site is not optimised for mobile, you may miss out on a large number of potential customers. SEO for mobile ensures your website is capable of loading fast, is easily accessible, and is user friendly. This helps with your search engine rankings and can also lead to a strong improvement in mobile conversion rates. Read more...