Google Business Profile services can have a significant impact on your local SEO rankings. In the past these services had a limited impact on local search results, but recent testing has shown that adding predefined services to your profile list can improve rankings.
To find your services on the business profile Dashboard, go to the ‘Edit services’ section of the menu and click ‘Add more Services’. Not all categories have predefined services, but Google adds new services frequently. Adding services to your Google Business Profile can improve related keyword rankings, benefiting businesses that want greater visibility of specific services.