Is SEO Worth It for Small Businesses in 2023?

Is SEO Worth It for Small Businesses

The online presence of businesses has become crucial for success in recent times. With consumers relying more on search engines, the importance of local SEO (Search Engine Optimisation) has shifted from being optional to being necessary. This is especially true for local and small businesses in 2023.

Businesses face intense competition for consumer attention and loyalty. With the internet providing instant accessibility, businesses must prioritise their visibility on search engine results pages. This is where SEO comes in, as it helps optimise websites to improve their rankings and guide businesses through the complexities of the online world. Read more...

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

AI Collaboration

Small local businesses can leverage AI to enhance their digital marketing efforts. While the focus on AI often centres around larger organisations, small businesses can also benefit from AI’s capabilities, particularly when focusing on content creation and customer engagement.

Generative AI, like ChatGPT, produces quick and relevant content. This can be useful for creating website, blog, and social content to help establish online authority. Detailed prompts are essential for accurate AI responses. However, a simple copy & paste effort is not an effective way to make use of this technology and editing for accuracy with a real human tone is crucial. This content should always aim to align with the brand’s tone and include personal touches. Read more...

6 Common Local SEO Mistakes to Avoid

Common Local SEO Mistakes to Avoid

As a business owner, it’s important to understand the significance of local SEO in today’s digital landscape. With more consumers turning to the internet to find businesses in their area, local SEO has become a crucial component of any marketing strategy. Crafting a local SEO strategy such as optimising your website and online presence for local search, you can attract more customers and improve your search visibility.

Local SEO is the process of optimising your online presence to rank higher in local search results. This includes optimising your website, Google Business Profile listing, and other mentions of your business online for keywords related to your business and location. By doing so, you can increase your visibility in search engine results pages (SERPs) and make it easier for customers to find your business. Read more...

Google: Word Count For SEO & Google Rankings Is Not A Thing

Google Logo Header

Google’s Search Liaison, Danny Sullivan, once again emphasised that word count does not play a role in determining rankings on Google Search. He stated that there is no ideal word count for SEO success, urging content creators to focus on providing valuable content to their readers, regardless of the total length.

Google Word Count Text
Quote from Google documentation explaining that word count is not a ranking factor

Google’s John Mueller also chimed in, confirming that the top-ranking pages do not necessarily have the most words. This further supports the notion that word count is not a determining factor for search engine optimisation. He exclaimed that ‘the top ranking pages should have the most words? That’s definitely not the case.”‘. Read more...

Content Marketing SEO: The Power of Engaging Content

The Power of Engaging Content

In today’s highly competitive digital landscape, businesses are constantly seeking effective strategies to enhance their online visibility, and generate more sales. Content marketing and Search Engine Optimisation (SEO) are closely related strategies that can lead to substantial growth online. Unlocking the secret to success lies in the power of engaging content – the ultimate catalyst for achieving remarkable results online.

Content marketing SEO combines the art of crafting compelling and valuable content with the science of optimising it for search engines.The goal is to produce content that appeals to your desired audience, meets their informational requirements, and satisfies their search intent. Engaging content is content that captivates, informs, and brings value to the audience. Engaging content can come in various forms, including articles, blog posts, videos, infographics, podcasts, and interactive experiences. Regardless of the format, the key lies in crafting content that not only captures attention but also compels readers to take action. Read more...

How Google Business Profile Pre-defined Services Can Impact Local SEO

How Google Business Profile Pre-defined Services Can Impact Local SEO

Google Business Profile services can have a significant impact on your local SEO rankings. In the past these services had a limited impact on local search results, but recent testing has shown that adding predefined services to your profile list can improve rankings.

To find your services on the business profile Dashboard, go to the ‘Edit services’ section of the menu and click ‘Add more Services’. Not all categories have predefined services, but Google adds new services frequently. Adding services to your Google Business Profile can improve related keyword rankings, benefiting businesses that want greater visibility of specific services. Read more...

Do Google Reviews Help Local SEO Rankings?

Do Google Reviews Help Local SEO

Google reviews can be an extremely desirable asset for any business looking to improve their local SEO ranking. When potential customers search for a business online, one of the first things they often look for are unbiased online reviews. Reviews can positively or negatively affect a business’ overall online reputation and can also have a major influence on a customer’s decision to visit a business or not. It is vital for businesses to understand the role of Google reviews in their local SEO strategy as rankings can be improved as a direct result of reviews.

What Is Local SEO and Why Is It Important?

Local SEO involves optimising your online website and overall presence to appear high in local search results on search engines. This means when people search for a product or service in their area, your business can appear at the top of the search engine results page (SERP). The goal of local SEO is to drive more traffic to your website and increase the overall foot traffic visiting your physical location. Read more...

What Is Evergreen Content and Why It’s Important for SEO

Evergreen SEO Content

Evergreen content is content that remains relevant and useful for a long time, regardless of current trends or news. It’s called “evergreen” because it stays fresh and “green” like a tree that keeps its leaves year-round. For SEO, evergreen content is important because it will continue to attract traffic and backlinks to your website over time, which can improve your search engine rankings. Below are 4 tips to ensure your evergreen content can be more successful over time.

1. Keep examples timeless: Avoid references to any events, news, or trends that may quickly become dated after a while and won’t be really considered relevant to your evergreen content. Read more...

SEO for Images: A Beginner’s Guide

SEO for Images: A Beginner’s Guide

Optimising images for search engine visibility is an important overall component of any Search Engine Optimisation (SEO) strategy. However, crafting a simple SEO strategy specifically for images is often overlooked by beginners because the effort required may not seem equal to the end results. With more people consuming visual content online, it’s crucial for website owners to understand how to optimise images most effectively for search engines.

Understanding how images fit into the larger picture of SEO, tips for optimising images, and common mistakes to avoid are all vital aspects of learning how SEO for images can benefit your website. It is important to have a solid understanding of how to optimise images for search engine visibility and improve your website’s search engine rankings. Image SEO strategies may form just a small overarching part of website SEO, but can still give you a needed boost to rank highly. Read more...

Google Releases March 2023 Core Algorithm Update

Search Engine Update Google March 2023

Google has released its first core update of 2023, the March 2023 broad core update. The update targets all content types to reward high-quality content and high-value web pages. However, nothing within this or any core update targets specific pages or sites.

It is speculated that this latest update will upset the black-hat SEO community, as the latest Google guidelines aim to prevent these tactics from ranking higher in search results. This is the case with all of Google’s latest algorithm updates because they wish to discourage and completely block these tactics from ever occurring. Read more...