How Long Does SEO Take To Show Results?

How Long Does SEO Take To Show Results

Search Engine Optimization (SEO) is the process relating to improving the quality and quantity of website traffic coming in from search engines like Google. This is done by optimizing a website directly by focusing on key indicators like page speed, creating high quality content, keyword selection and fixing vital backend issues, just to name a few. Off-page methods like link building (the process of acquiring inbound links) are used to help build up domain authority. However, this is a lengthy process that can take a long time to see actual results within search engine rankings. This is because search engine crawlers need time to see why more people should see your site ranked above others.  Read more...

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Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

Google Ads vs Facebook Ads 2022

Many digital marketing managers are struggling with all the changes to Google Ads and Facebook Ads over the last few years. These changes have created some uncertainty for digital marketers to get the best ROI on their media spend in 2022. This has caused the age-old question to flood marketer’s minds: which social network giant deserves my business’ precious advertising dollars – Facebook or Google? Read more...

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A Complete Guide To Local SEO (2021)

Local SEO Map

What Is Local SEO?

Local SEO is a Search Engine Optimization (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO. Read more...

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6 Social Media Practices That Boost SEO

Social Media Mic

Social media marketing and search engine optimization are strategies used by businesses to create a unique identity of their business to attract more customers to their websites. These two strategies are closely related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand how the relationship between social media and search engine optimization can significantly influence Google rankings. Understanding the relationship between these aspects is crucial for the growth and popularity of any business. Several social media practices can be implemented to improve Google rankings. Here are six social media practices that can help boost your search engine rankings. Read more...

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Local Business Directories Versus Social Proof

Local Business Directories

So you’re looking to get your website listed on local business directories? A casual search of the Internet will reveal that directories, for all intents and purposes are dead. There’s a myriad of reasons for this, but the main reasons are:

  1. Google doesn’t particularly like user generated content to pass page rank
  2. Unless a directory has well established authority, pretty much nobody searches them
  3. There’s no point paying your way into a directory because of point #1

Read more...

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Forget About Article Submission Sites

Content Information Diagram

For a long time time bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well – for a while. However, that was “back in the day”, things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

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5 Reasons Why Your Backlinks Don’t Function Properly

Backlinks Don't Function Properly

SEO ain’t easy, we all know that. It’s commonly known to be the Internet’s “dark science,” hence so many people quitting trying to promote their websites and making it to the first page.

You can often find articles like “SEO isn’t relevant anymore” appearing here and there. However, this statement can’t be further from the truth. The truth is that SEO is doing very well and is a defining growth factor in many successful businesses over the world. Read more...

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Optimal Content Length To Gain Higher Search Ranking

Optimal Content Length

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

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Claiming And Maintaining Your Online Business Listings

Ideas Listings

If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the web that they didn’t even create. What’s worse, you have no control over these listings and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

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SEO Tip: How to Use Images for Link Building?

Images For Link Building

Everyday, internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world. Visuals express a great deal of information without words and can provide more context than written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.

Images And The Sharing Economy

As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content. Read more...

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