BeOnTop SEO Blog

A Google Business Profile Can Boost Sales for Your Small Business

Google Business Profile is a free and essential tool for small businesses to attract new customers online. Having an active Google Business Profile can be even more important than having a website or social media presence, especially when considering local SEO.

With 99% of consumers using the internet to find information about local businesses, a Google Business Profile is a crucial part of being found online. Creating a profile is simple and includes displaying all pertinent information about your business, such as hours of operation, location, contact info, photos, and reviews from customers. Read more...

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Achieving Search Engine Success: Bing SEO vs Google SEO

Bing and Google have the 2 highest usage rates amongst search engines in the world. Google currently dominates the search engine market share by owning a 92.9% share of the market, whilst Bing owns 3.03%. These search engines do have some similarities, however at their core they have different algorithms and ranking factors which impact the search engine results pages (SERP).

It is also important to note that advancements in AI technology have allowed both Bing and Google to look at how we use search engines now and into the future. Comparing Bing SEO vs Google SEO can help you understand how you can best optimise your website for both search engines. Read more...

Manage Your Google Business Profile From Google Search

Google has updated how your Google Business Profile can be managed directly through Google Search rather than in the business profile manager. After your business profile has been created and claimed, you’ll be able to customise details such as the business hours, phone number, and address so customers can see the most accurate information.

Establishing a Google Business Profile Read more...

10 Proven Mobile Optimisation Strategies to Boost Your Local SEO

Proven Mobile Optimisation Strategies for Local SEO

Local SEO forms a crucial part of any digital marketing strategy for businesses that have a physical location. You can optimise your website for local search terms by including and targeting location-specific keywords. This can help improve your visibility in search engine results, specifically when targeting local customers. Thus, helping you attract more customers who are searching for businesses in the area, which ultimately drives more foot traffic and sales to your business.

Mobile optimisation forms a crucial part of local SEO strategy which is often overlooked. 84% of ‘near me’ searches on mobile devices are location based searches. Consumers are therefore more likely to be in a purchasing state of mind when they make a more specific location based query. If your site is not optimised for mobile, you may miss out on a large number of potential customers. SEO for mobile ensures your website is capable of loading fast, is easily accessible, and is user friendly. This helps with your search engine rankings and can also lead to a strong improvement in mobile conversion rates. Read more...

The Truth About Backlinks: Why Quality Matters for SEO

Backlinks are links from other websites that lead directly to your own website. For example, if a blog post from another site linked to your page, that would be a backlink to your site. Backlinks are essential for SEO because they indicate to search engines how popular and relevant a website is. Search engines, including Google, crawl the internet looking for links and determine how much weight to apply to each one based on a mostly unknown criteria. A website with many backlinks shows that it is popular and relevant, which can lead to higher rankings in search engine results and therefore gain more organic traffic.

However, the truth about backlinks is that having the most number of links is not necessarily a good thing because all backlinks are not created equally. If a backlink is tagged as ‘nofollow’ then it provides no power to the linked website. Spammy links also won’t help as backlinks are given power based on the referring website, so it must be relevant to the linking site to have the best effect. Read more...

How to Do Keyword Research in Only 5 Minutes

Keyword research forms an essential part of the overall Search Engine Optimisation (SEO) process. SEO helps ensure your website can rank high in search engine results for the most relevant business queries. The process of keyword research involves identifying and analysing phrases and words relevant to your business. This research is typically conducted using tools such as keyword planners and analysis tools, and involves analysing search data, trends, and competitors to determine the most effective keywords to target.

Steps to Do Keyword Research Fast

Completing a complex keyword research task in just a short amount of time can be done quite quickly. Any SEO keyword research service doesn’t need to be complex and can take just a short amount of time to implement. Below is a quick process to help you complete a quick keyword research task in just five minutes: Read more...

How to Rank Higher in Google Maps in 10 Steps

The internet (more specifically Google) has become more integrated into everyday life, hence businesses must adapt to survive. One way to ensure continued success is by ranking high on search engine results pages (SERPs). This is possible through Search Engine Optimisation (SEO), which is a process by which a website is made more visible to search engines. There are many benefits of ranking high on SERPs, including increased website traffic, higher brand visibility, and improved customer engagement.

Google Maps is a powerful tool that can help your business be found by potential customers who are searching for businesses like yours in their local area. SEO can target Google Maps which increases your chances of being found and helps generate more organic local traffic. However, utilising SEO tactics can not always give guaranteed Google Maps rankings. Read more...

SEO Local Citation Building Guide

Using all the available tools online to assist with your local SEO efforts is essential to maximise your chances of appearing at the top of search results. Local citations form an important part of any local SEO strategy and can improve the chances for your business to rank in search engines. Citation listings form part of any link building strategy too because they get your business more external links from reputable sources (however these are generally not as powerful). The most popular business listing locations are across social media and on your Google Business profile. These sites are not usually referred to as citation sites and are generally universally used for all businesses to list their business.

What Are SEO Citations?

SEO citations are a local citation building strategy where your business can improve its presence in search engine rankings by creating business profiles to appear more on Google. This is done by creating a citation listing as a business profile on sites like Yellow Pages, True Local, Product Review, Trust Pilot, & Yelp. These are just some of the most popular and well-known sites, but there are many authoritative local business listing sites that can help with SEO efforts. Read more...

The 5 Minute Health Check of Your Google Business Profile

Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack.

Google Business Profile optimisation is essential and can form the basis of a local SEO strategy aimed to get more customers to visit your store, start a phone call, or just learn more about your business. Optimising your business profile can include quick tasks like making sure your business hours are accurate, Google Reviews have been responded to, and ensuring all your critical contact information is up to date. Read more...