Business Tips Archives

Is SEO Worth It for Small Businesses in 2023?

The online presence of businesses has become crucial for success in recent times. With consumers relying more on search engines, the importance of local SEO (Search Engine Optimisation) has shifted from being optional to being necessary. This is especially true for local and small businesses in 2023.

Businesses face intense competition for consumer attention and loyalty. With the internet providing instant accessibility, businesses must prioritise their visibility on search engine results pages. This is where SEO comes in, as it helps optimise websites to improve their rankings and guide businesses through the complexities of the online world. Read more...

6 Common Local SEO Mistakes to Avoid

As a business owner, it’s important to understand the significance of local SEO in today’s digital landscape. With more consumers turning to the internet to find businesses in their area, local SEO has become a crucial component of any marketing strategy. Crafting a local SEO strategy such as optimising your website and online presence for local search, you can attract more customers and improve your search visibility.

Local SEO is the process of optimising your online presence to rank higher in local search results. This includes optimising your website, Google Business Profile listing, and other mentions of your business online for keywords related to your business and location. By doing so, you can increase your visibility in search engine results pages (SERPs) and make it easier for customers to find your business. Read more...

Do Google Reviews Help Local SEO Rankings?

Google reviews can be an extremely desirable asset for any business looking to improve their local SEO ranking. When potential customers search for a business online, one of the first things they often look for are unbiased online reviews. Reviews can positively or negatively affect a business’ overall online reputation and can also have a major influence on a customer’s decision to visit a business or not. It is vital for businesses to understand the role of Google reviews in their local SEO strategy as rankings can be improved as a direct result of reviews.

What Is Local SEO and Why Is It Important?

Local SEO involves optimising your online website and overall presence to appear high in local search results on search engines. This means when people search for a product or service in their area, your business can appear at the top of the search engine results page (SERP). The goal of local SEO is to drive more traffic to your website and increase the overall foot traffic visiting your physical location. Read more...

How to Choose a Local SEO Agency

Local Search Engine Optimisation (SEO) is essential for businesses aiming to reach customers within their local area. It involves optimising a website and its content to rank higher in search engine results pages for relevant local keywords and phrases, specifically within the business’s local area. Employing Local SEO strategies can enhance online visibility, attract more local customers, and foster overall business growth.

An SEO agency can develop a customised local SEO strategy to meet the specific needs and goals of your business. This may include optimising your Google Business Profile, creating local citations, writing localised content, and using relevant keywords to boost your business’ rankings in local search results. Selecting a great local SEO agency to work with can be a complex process, but it can be advantageous in the long run when seeking to enhance your SEO and local SEO. Read more...

A Google Business Profile Can Boost Sales for Your Small Business

Google Business Profile is a free and essential tool for small businesses to attract new customers online. Having an active Google Business Profile can be even more important than having a website or social media presence, especially when considering local SEO.

With 99% of consumers using the internet to find information about local businesses, a Google Business Profile is a crucial part of being found online. Creating a profile is simple and includes displaying all pertinent information about your business, such as hours of operation, location, contact info, photos, and reviews from customers. Read more...

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

Achieving Search Engine Success: Bing SEO vs Google SEO

Bing and Google have the 2 highest usage rates amongst search engines in the world. Google currently dominates the search engine market share by owning a 92.9% share of the market, whilst Bing owns 3.03%. These search engines do have some similarities, however at their core they have different algorithms and ranking factors which impact the search engine results pages (SERP).

It is also important to note that advancements in AI technology have allowed both Bing and Google to look at how we use search engines now and into the future. Comparing Bing SEO vs Google SEO can help you understand how you can best optimise your website for both search engines. Read more...

10 Proven Mobile Optimisation Strategies to Boost Your Local SEO

Proven Mobile Optimisation Strategies for Local SEO

Local SEO forms a crucial part of any digital marketing strategy for businesses that have a physical location. You can optimise your website for local search terms by including and targeting location-specific keywords. This can help improve your visibility in search engine results, specifically when targeting local customers. Thus, helping you attract more customers who are searching for businesses in the area, which ultimately drives more foot traffic and sales to your business.

Mobile optimisation forms a crucial part of local SEO strategy which is often overlooked. 84% of ‘near me’ searches on mobile devices are location based searches. Consumers are therefore more likely to be in a purchasing state of mind when they make a more specific location based query. If your site is not optimised for mobile, you may miss out on a large number of potential customers. SEO for mobile ensures your website is capable of loading fast, is easily accessible, and is user friendly. This helps with your search engine rankings and can also lead to a strong improvement in mobile conversion rates. Read more...

The Truth About Backlinks: Why Quality Matters for SEO

Backlinks are links from other websites that lead directly to your own website. For example, if a blog post from another site linked to your page, that would be a backlink to your site. Backlinks are essential for SEO because they indicate to search engines how popular and relevant a website is. Search engines, including Google, crawl the internet looking for links and determine how much weight to apply to each one based on a mostly unknown criteria. A website with many backlinks shows that it is popular and relevant, which can lead to higher rankings in search engine results and therefore gain more organic traffic.

However, the truth about backlinks is that having the most number of links is not necessarily a good thing because all backlinks are not created equally. If a backlink is tagged as ‘nofollow’ then it provides no power to the linked website. Spammy links also won’t help as backlinks are given power based on the referring website, so it must be relevant to the linking site to have the best effect. Read more...

How to Do Keyword Research in Only 5 Minutes

Keyword research forms an essential part of the overall Search Engine Optimisation (SEO) process. SEO helps ensure your website can rank high in search engine results for the most relevant business queries. The process of keyword research involves identifying and analysing phrases and words relevant to your business. This research is typically conducted using tools such as keyword planners and analysis tools, and involves analysing search data, trends, and competitors to determine the most effective keywords to target.

Steps to Do Keyword Research Fast

Completing a complex keyword research task in just a short amount of time can be done quite quickly. Any SEO keyword research service doesn’t need to be complex and can take just a short amount of time to implement. Below is a quick process to help you complete a quick keyword research task in just five minutes: Read more...