Business Tips Archives

Crafting a Local SEO Strategy to Outrank Local Competitors

Local SEO is an important digital marketing component for businesses wanting to increase local search visibility. Mobile device usage and a rising number of local search queries have made it even greater in importance. Understanding key components of a successful local SEO strategy, plus taking actionable tips to progress local visibility, are vital considerations.

Following the tips below may help businesses boost their visibility in local search results, attract local customers and boost overall sales on a local level. Read more...

The Truth About Backlinks: Why Quality Matters for SEO

Backlinks are links from other websites that lead directly to your own website. For example, if a blog post from another site linked to your page, that would be a backlink to your site. Backlinks are essential for SEO because they indicate to search engines how popular and relevant a website is. Search engines, including Google, crawl the internet looking for links and determine how much weight to apply to each one based on a mostly unknown criteria. A website with many backlinks shows that it is popular and relevant, which can lead to higher rankings in search engine results and therefore gain more organic traffic.

However, the truth about backlinks is that having the most number of links is not necessarily a good thing because all backlinks are not created equally. If a backlink is tagged as ‘nofollow’ then it provides no power to the linked website. Spammy links also won’t help as backlinks are given power based on the referring website, so it must be relevant to the linking site to have the best effect. Read more...

How to Do Keyword Research in Only 5 Minutes

Keyword research forms an essential part of the overall Search Engine Optimisation (SEO) process. SEO helps ensure your website can rank high in search engine results for the most relevant business queries. The process of keyword research involves identifying and analysing phrases and words relevant to your business. This research is typically conducted using tools such as keyword planners and analysis tools, and involves analysing search data, trends, and competitors to determine the most effective keywords to target.

Steps to Do Keyword Research Fast

Completing a complex keyword research task in just a short amount of time can be done quite quickly. Any SEO keyword research service doesn’t need to be complex and can take just a short amount of time to implement. Below is a quick process to help you complete a quick keyword research task in just five minutes: Read more...

How to Rank Higher in Google Maps in 10 Steps

The internet (more specifically Google) has become more integrated into everyday life, hence businesses must adapt to survive. One way to ensure continued success is by ranking high on search engine results pages (SERPs). This is possible through Search Engine Optimisation (SEO), which is a process by which a website is made more visible to search engines. There are many benefits of ranking high on SERPs, including increased website traffic, higher brand visibility, and improved customer engagement.

Google Maps is a powerful tool that can help your business be found by potential customers who are searching for businesses like yours in their local area. SEO can target Google Maps which increases your chances of being found and helps generate more organic local traffic. However, utilising SEO tactics can not always give guaranteed Google Maps rankings. Read more...

A Complete Guide To Local SEO (2021)

Local SEO is a Search Engine Optimisation (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO.

Local SEO is vital for any small or large business to have a stronger presence in Google search results within a local area. With SEO, there are no guarantees that results for your business will come quickly so patience is vital. Almost all SEO professionals will recommend using local SEO strategies as a key digital marketing strategy for any business. By improving your web visibility in local search results, optimising results for search engines helps you receive more organic traffic. As your business grows over time, you can optimise your site for local SEO via multiple methods. Read more...

Local Business Directories Versus Social Proof

So you’re looking to get your website listed on local business directories? A casual search of the Internet will reveal that directories, for all intents and purposes are dead. There’s a myriad of reasons for this, but the main reasons are:

Google doesn’t particularly like user generated content to pass page rank
Unless a directory has well established authority, pretty much nobody searches them
There’s no point paying your way into a directory because of point #1

Times have changed. The Internet has evolved. Sure, some directories are still useful, because they’re super authoritative and people actually use them to find services. Those are the directories you want your business or service listed on and they can genuinely help your business to receive more calls. However, there’s no good reason to submit your URL to obscure, low-quality directories — even if they do advertise themselves as “SEO friendly”. Your time will be much better spent doing something that offers far better rewards. Read more...

Optimal Content Length To Gain Higher Search Ranking

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

Claiming And Maintaining Your Online Business Listings

People typing on devices and generating ideas

If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the web that they didn’t even create. What’s worse, you have no control over these listings and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

Awesome Google Ads Tips For Small Businesses

Google Ads, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google Ads tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...