Digital Marketing Archives

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

Small local businesses can leverage AI to enhance their digital marketing efforts. While the focus on AI often centres around larger organisations, small businesses can also benefit from AI’s capabilities, particularly when focusing on content creation and customer engagement.

Generative AI, like ChatGPT, produces quick and relevant content. This can be useful for creating website, blog, and social content to help establish online authority. Detailed prompts are essential for accurate AI responses. However, a simple copy & paste effort is not an effective way to make use of this technology and editing for accuracy with a real human tone is crucial. This content should always aim to align with the brand’s tone and include personal touches. Read more...

Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

As the war between the two tech juggernauts intensifies, the age old question continues to flood marketer’s inboxes: who deserves my business’ precious advertising dollars – Facebook or Google?

Well that depends, each platform can deliver exceptional ROI – subject to the business’ target market, budget and marketing goals. Read more...

How Long Does SEO Take To Show Results?

Search Engine Optimisation (SEO) is the process involved with improving the quality and quantity of website traffic to a website from search engines like Google. This is done by optimising a website to focus on a number of key indicators like page speed, high quality content, keyword density and fixing vital backend issues, just to name a few. However, this process takes a long time to see results and is just one of those things that takes a long time. Many people want their SEO changes to be seen immediately, but this is rarely the case and patience is key.

SEO does not work overnight and is often a gruelling process to see any results at all. There are different processes that can be taken in order to see results faster than others, but there are some factors which take a very long time. For example 1 important factor is the age and authority of a site which cannot be improved at a fast rate. Whereas fixing critical page errors such as broken site pages can be a quick fix in some instances. Read more...

Forget About Article Submission Sites

For a long time time bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well – for a while. However, that was “back in the day”, things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

Awesome Google Ads Tips For Small Businesses

Google Ads, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google Ads tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...

Signs Your SEO Campaign Is Failing

Search Engine Optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and in other search engines can be extremely valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers?

With that being said, read on to discover some of the warning signs that your approach to SEO is failing… Read more...