Tag Archives: Google
Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack.
Appearing at the top of search results for local queries in the Google Maps local 3 pack can give a great boost to your business online. Optimising your site using local SEO strategies is the best way to begin appearing in the Google Maps pack. Every business owner should become familiar with the Search Engine Optimization (SEO) strategies needed to achieve higher ranking results. Local SEO is an optimisation strategy aimed to improve your positioning in location based search queries. It is a great way to help convert searches into visits to your store location from customers who are in a state of mind to make a purchase.