Mitchell, Author at BeOnTop.com

How To Dominate Google Maps Local 3 Pack

Appearing at the top of search results for local queries in the Google Maps local 3 pack can give a great boost to your business online. Optimising your site using local SEO strategies is the best way to begin appearing in the Google Maps pack. Every business owner should become familiar with the Search Engine Optimization (SEO) strategies needed to achieve higher ranking results. Local SEO is an optimisation strategy aimed to improve your positioning in location based search queries. It is a great way to help convert searches into visits to your store location from customers who are in a state of mind to make a purchase.

Emerging as one of the lucky 3 businesses within the Google map packs can significantly improve your local marketing. Customers love the ease of the local 3 pack and click on the results within the Google Map pack for local searches 42% of the time. Even if you are not in the first position, your presence in the top 3 will be tough for customers to ignore, especially if the information within your Google Business Profile resonates with them. Read more...

Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

As the war between the two tech juggernauts intensifies, the age old question continues to flood marketer’s inboxes: who deserves my business’ precious advertising dollars – Facebook or Google?

Well that depends, each platform can deliver exceptional ROI – subject to the business’ target market, budget and marketing goals. Read more...

How Long Does SEO Take To Show Results?

Search Engine Optimisation (SEO) is the process involved with improving the quality and quantity of website traffic to a website from search engines like Google. This is done by optimising a website to focus on a number of key indicators like page speed, high quality content, keyword density and fixing vital backend issues, just to name a few. However, this process takes a long time to see results and is just one of those things that takes a long time. Many people want their SEO changes to be seen immediately, but this is rarely the case and patience is key.

SEO does not work overnight and is often a gruelling process to see any results at all. There are different processes that can be taken in order to see results faster than others, but there are some factors which take a very long time. For example 1 important factor is the age and authority of a site which cannot be improved at a fast rate. Whereas fixing critical page errors such as broken site pages can be a quick fix in some instances. Read more...

A Complete Guide To Local SEO (2021)

Local SEO is a Search Engine Optimisation (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO.

Local SEO is vital for any small or large business to have a stronger presence in Google search results within a local area. With SEO, there are no guarantees that results for your business will come quickly so patience is vital. Almost all SEO professionals will recommend using local SEO strategies as a key digital marketing strategy for any business. By improving your web visibility in local search results, optimising results for search engines helps you receive more organic traffic. As your business grows over time, you can optimise your site for local SEO via multiple methods. Read more...