June 2021 | BeOnTop.com

Local Business Directories Versus Social Proof

So you’re looking to get your website listed on local business directories? A casual search of the Internet will reveal that directories, for all intents and purposes are dead. There’s a myriad of reasons for this, but the main reasons are:

Google doesn’t particularly like user generated content to pass page rank
Unless a directory has well established authority, pretty much nobody searches them
There’s no point paying your way into a directory because of point #1

Times have changed. The Internet has evolved. Sure, some directories are still useful, because they’re super authoritative and people actually use them to find services. Those are the directories you want your business or service listed on and they can genuinely help your business to receive more calls. However, there’s no good reason to submit your URL to obscure, low-quality directories — even if they do advertise themselves as “SEO friendly”. Your time will be much better spent doing something that offers far better rewards. Read more...

Forget About Article Submission Sites

For a long time time bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well – for a while. However, that was “back in the day”, things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

Month: June 2021