Tag Archives: Digital Marketing
Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?
Many digital marketing managers are struggling with all the changes to Google Ads and Facebook Ads over the last few years. These changes have created some uncertainty for digital marketers to get the best ROI on their media spend in 2022. This has caused the age-old question to flood marketer’s minds: which social network giant deserves my business’ precious advertising dollars – Facebook or Google?
Search Engine Optimization (SEO) is the process relating to improving the quality and quantity of website traffic coming in from search engines like Google. This is done by optimizing a website directly by focusing on key indicators like page speed, creating high quality content, keyword selection and fixing vital backend issues, just to name a few. Off-page methods like link building (the process of acquiring inbound links) are used to help build up domain authority. However, this is a lengthy process that can take a long time to see actual results within search engine rankings. This is because search engine crawlers need time to see why more people should see your site ranked above others.
Google Ads, in essence, is basically a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to as an advertising strategy for any small business. Learn how to make the most of Google Ads with these tips and tricks for how to best use this powerful tool.
Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and in other search engines can be extremely valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers?