The 5 Minute Health Check of Your Google Business Profile
Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack.
Google Business Profile optimisation is essential and can form the basis of a local SEO strategy aimed to get more customers to visit your store, start a phone call, or just learn more about your business. Optimising your business profile can include quick tasks like making sure your business hours are accurate, Google Reviews have been responded to, and ensuring all your critical contact information is up to date.