BeOnTop SEO Blog

The 5 Minute Health Check of Your Google Business Profile

Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack.

Google Business Profile optimisation is essential and can form the basis of a local SEO strategy aimed to get more customers to visit your store, start a phone call, or just learn more about your business. Optimising your business profile can include quick tasks like making sure your business hours are accurate, Google Reviews have been responded to, and ensuring all your critical contact information is up to date. Read more...

How To Dominate Google Maps Local 3 Pack

Appearing at the top of search results for local queries in the Google Maps local 3 pack can give a great boost to your business online. Optimising your site using local SEO strategies is the best way to begin appearing in the Google Maps pack. Every business owner should become familiar with the Search Engine Optimization (SEO) strategies needed to achieve higher ranking results. Local SEO is an optimisation strategy aimed to improve your positioning in location based search queries. It is a great way to help convert searches into visits to your store location from customers who are in a state of mind to make a purchase.

Emerging as one of the lucky 3 businesses within the Google map packs can significantly improve your local marketing. Customers love the ease of the local 3 pack and click on the results within the Google Map pack for local searches 42% of the time. Even if you are not in the first position, your presence in the top 3 will be tough for customers to ignore, especially if the information within your Google Business Profile resonates with them. Read more...

Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

As the war between the two tech juggernauts intensifies, the age old question continues to flood marketer’s inboxes: who deserves my business’ precious advertising dollars – Facebook or Google?

Well that depends, each platform can deliver exceptional ROI – subject to the business’ target market, budget and marketing goals. Read more...

How Long Does SEO Take To Show Results?

Search Engine Optimisation (SEO) is the process involved with improving the quality and quantity of website traffic to a website from search engines like Google. This is done by optimising a website to focus on a number of key indicators like page speed, high quality content, keyword density and fixing vital backend issues, just to name a few. However, this process takes a long time to see results and is just one of those things that takes a long time. Many people want their SEO changes to be seen immediately, but this is rarely the case and patience is key.

SEO does not work overnight and is often a gruelling process to see any results at all. There are different processes that can be taken in order to see results faster than others, but there are some factors which take a very long time. For example 1 important factor is the age and authority of a site which cannot be improved at a fast rate. Whereas fixing critical page errors such as broken site pages can be a quick fix in some instances. Read more...

A Complete Guide To Local SEO (2021)

Local SEO is a Search Engine Optimisation (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO.

Local SEO is vital for any small or large business to have a stronger presence in Google search results within a local area. With SEO, there are no guarantees that results for your business will come quickly so patience is vital. Almost all SEO professionals will recommend using local SEO strategies as a key digital marketing strategy for any business. By improving your web visibility in local search results, optimising results for search engines helps you receive more organic traffic. As your business grows over time, you can optimise your site for local SEO via multiple methods. Read more...

Local Business Directories Versus Social Proof

So you’re looking to get your website listed on local business directories? A casual search of the Internet will reveal that directories, for all intents and purposes are dead. There’s a myriad of reasons for this, but the main reasons are:

Google doesn’t particularly like user generated content to pass page rank
Unless a directory has well established authority, pretty much nobody searches them
There’s no point paying your way into a directory because of point #1

Times have changed. The Internet has evolved. Sure, some directories are still useful, because they’re super authoritative and people actually use them to find services. Those are the directories you want your business or service listed on and they can genuinely help your business to receive more calls. However, there’s no good reason to submit your URL to obscure, low-quality directories — even if they do advertise themselves as “SEO friendly”. Your time will be much better spent doing something that offers far better rewards. Read more...

Forget About Article Submission Sites

For a long time time bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well – for a while. However, that was “back in the day”, things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

5 Reasons Why Your Backlinks Don’t Function Properly

SEO ain’t easy, we all know that. It’s commonly known to be the Internet’s “dark science,” hence so many people quitting trying to promote their websites and making it to the first page.

You can often find articles like “SEO isn’t relevant anymore” appearing here and there. However, this statement can’t be further from the truth. The truth is that SEO is doing very well and is a defining growth factor in many successful businesses over the world. Read more...

Optimal Content Length To Gain Higher Search Ranking

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...