Keyword research forms an essential part of the overall Search Engine Optimisation (SEO) process. SEO helps ensure your website can rank high in search engine results for the most relevant business queries. The process of keyword research involves identifying and analysing phrases and words relevant to your business. This research is typically conducted using tools such as keyword planners and analysis tools, and involves analysing search data, trends, and competitors to determine the most effective keywords to target.
Steps to Do Keyword Research Fast
Completing a complex keyword research task in just a short amount of time can be done quite quickly. Any SEO keyword research service doesn’t need to be complex and can take just a short amount of time to implement. Below is a quick process to help you complete a quick keyword research task in just five minutes:
- Identify Your Target Audience
Before undertaking research into the keywords relevant to your website, it’s essential to have a good understanding of who you’re targeting. Determine your target audience by specifying their demographic parameters such as age, gender, location, and interests. - Determine Your Target Keywords
Once you have identified your target audience, you can understand which keywords will be most effective for your business. To begin, create a list of your core offerings and decide what is most important to focus on. This will then help creating a list of keywords to target much easier and can help determine short-tail and long-tail keywords. - Use a Keyword Research Tool
There are many free and paid keyword research tools available online, such as the Google Ads Keyword Planner or Keyword Discovery tool. Put your determined target keywords into these tools to identify the monthly search volume and competition for specific keywords. You can also see suggested related keywords that you may not have thought of. - Analyse the Keywords on Your List
Once you’ve compiled your list of potential keywords, it’s important to evaluate their relevance and business value to determine which ones to use for your business. Consider factors such as search volume, competition, and relevance to your target audience, which are all obtainable from a keyword research tool. - Prioritise Your Keyword List
After you have evaluated your relevant keywords, you can prioritise them based on their potential value to your business. Focus on targeting the keywords with the highest search volume and lowest competition, as these are likely to be the most effective in driving organic traffic and lead to sales for your business.
Once Keyword Research Is Complete, What’s Next?
The goal of keyword research is to identify the keywords that are going to be most likely to attract highly targeted traffic. The aim is to rank for keywords which are valuable to your business and can lead to sales. The aim should always be to optimise your content and marketing efforts to rank highly for these keywords. The next steps are crucial to ensure your SEO campaign doesn’t fail once your initial keyword research has been conducted.
Create a Keyword Map to Organise Keywords
Create a list of all the pages on your website and the corresponding topics they cover. For example, your homepage may cover your overall business, while a product page may cover a specific product. Next, use your keyword research and organise the keywords into groups based on their relevance to each page and topic. For example, keywords related to a specific product may be grouped together under the product page.
Use a spreadsheet, Google Sheet, or other tool to create a keyword map that organises the keywords by page and topic. This will help you easily see which keywords are relevant to each page and topic, and make it easier to optimise your website for search engines. Review and refine the keyword map regularly to ensure it stays up-to-date and relevant to your website’s content and goals.
Create Page Content Using Your Keyword Research
The content you create should be tailored to the type of website you have, taking into account the keyword research that you’ve conducted. In order to create content effectively, the keywords should be integrated seamlessly in your page without coming across as forced or unnatural.
To optimise your content for search engines, use relevant keywords in the headline, subheadings, and throughout the body of the text. Be sure that keyword usage does not disrupt the flow or readability of the content. In addition to this, include relevant internal and external links, images, and other multimedia elements to make your content even more engaging for readers.
Before publishing your new content, you must edit and proofread your content for accuracy and clarity. Subsequently, promote the page to relevant channels for additional exposure. Once published, monitor and track the performance of the page to see how it is performing and make any necessary adjustments.
Monitor and Update Your Keyword List
Staying on top of keyword search volumes and other data is crucial, which is why you need to frequently update your keyword lists. It’s important to review your keyword list each month in order to identify new opportunities and delete obsolete keyword data. If you’re not seeing a lot of new traffic from certain keywords, it might be a good idea to modify the content or take them off your list and remove them from your website altogether.
You can also add new keywords to your list if they become relevant to your business. It is important not to overuse keywords as it can reduce the value of your content and have a negative effect on your site’s SEO.
Keyword Research Is a Vital SEO Component
Overall, keyword research is an important part of any SEO strategy and can help you identify the terms that are most likely to attract potential customers to your website. By following the steps and additional tips above, you can conduct keyword research in just five minutes. This can help you start optimising your website for better search engine visibility quickly. The team at BeOnTop are experts at advanced keyword research methods and can assist with ranking your business higher in search results. SEO takes time to see results, but a solid keyword research foundation ensures your site has a chance to rank even faster. If you would like any more information about any of our keyword research services or other SEO services, contact us today.