Tag Archives: SEO
Search Engine Optimization (SEO) is the process involved with improving the quality and quantity of website traffic to a website from search engines like Google. This is done by optimizing a website to focus on a number of key indicators like page speed, high quality content, keyword density and fixing vital backend issues, just to name a few. However, this process takes a long time to see results and is just one of those things that takes a long time. Many people want their SEO changes to be seen immediately, but this is rarely the case and patience is key.
What Is Local SEO?
Local SEO is a Search Engine Optimization (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO.
So you’re looking to get your website listed on local business directories? A casual search of the Internet will reveal that directories, for all intents and purposes are dead. There’s a myriad of reasons for this, but the main reasons are:
- Google doesn’t particularly like user generated content to pass page rank
- Unless a directory has well established authority, pretty much nobody searches them
- There’s no point paying your way into a directory because of point #1
Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and in other search engines can be extremely valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers?
With that being said, read on to discover some of the warning signs that your approach to SEO is failing…
When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word of mouth advertisement, online reviews, and more. And in today’s age, it is more important than ever to make sure these opinions are positive.
A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews for SEO.