Female.com.au is a popular Australian women’s publication, that appeals to it’s specific demographic. It is a content heavy website which covers a variety of topics including women’s health, mindfulness and giveaways. Our team looked at the best ways to increase traffic to their site. The results below were seen over the period of the campaign running in 2019 & 2020.
Strategy and Goals
The client’s goal was quite simple which made creating a strategy fairly straightforward. The team at Female wanted to drive more quality traffic to their site which they could then monetize through ad and affiliate revenues. Their main goal was to increase organic traffic over time so they could start earning more revenue as a result.
Short Term Goals
- Implement keyword research plan to create more content
- Identify and generate content for quick win keywords
- Improve ease of site navigation
Long Term Goals
- Increase overall traffic to the site
- Rank for higher range of related keywords
What Work We Did:
- Revised website structure and navigation
- Detailed and regular keyword research
- Identify and generate trending content for quick win keywords
- Improved deep internal linking
The client’s SEO campaign was a resounding success. Increases were observed in traffic over the period that work was done on the site. The growth of the site has continued to see increases in traffic over time in the long term and we are sure that results will improve even further.
Increase in traffic to the site (female.com.au) by 87% June YOY.
Get Results For Your Business
BeOnTop is dedicated to helping all our clients reach their desired online goals via SEO and other digital marketing methods. We always have a clear plan set in place to achieve the best results we can for every client. To get results of your own, you can request an audit of your site from our team of experts by following the link below.