Pay Per Click advertising (PPC) is an excellent digital marketing method used to get targeted traffic to your site via Google. PPC ads are also prevalent across other networks like Facebook or Bing, Google Ads can help increase your business’ online exposure and is the most effective method of PPC. The advertiser will pay a fee every time their ad is clicked and the amount will depend on how competitive the search query or keyword is. PPC is an excellent way to get targeted traffic to your site. By targeting keywords related to your site, you can get traffic that may be otherwise difficult to rank highly for. It basically acts as a search engine where you can choose your ranking in the results.
PPC Advertising Advantages
- You only pay when someone actually visits your site after they click your ad
- PPC is quick and there is no long wait time like traditional SEO for your ad to appear in search results
- The results are easy to track and any campaign can be measured and compared to past and future campaigns
- Set your budget so you know exactly how much you are willing to pay each day
- Can lead to an increase in leads and conversions due to increased site traffic
- It can help you compete with larger businesses to increase the traffic to your site and improve brand awareness
PPC is a great way to get rapid exposure and is much faster than traditional SEO methods. The Return On Investment (ROI) can be vastly different between the 2 methods. It can make sense to use PPC or SEO and sometimes even both, depending on the goals of the business and the industry it operates in.
BeOnTop can help with your PPC campaign and our team of experts can run your campaign to boost your business’ traffic and sales today. Contact us today for more information or request a free SEO audit to learn more about your current site.