Category Archives: Local SEO
What Is Local SEO?
Local SEO is a Search Engine Optimization (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO.
If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the web that they didn’t even create. What’s worse, you have no control over these listings and they can say anything they want about your business, unless you take the time to claim them as your own.
You might think it’s a time consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings.