Category Archives: Google
The internet (more specifically Google) has become more integrated into everyday life, hence businesses must adapt to survive. One way to ensure continued success is by ranking high on search engine results pages (SERPs). This is possible through Search Engine Optimisation (SEO), which is a process by which a website is made more visible to search engines. There are many benefits of ranking high on SERPs, including increased website traffic, higher brand visibility, and improved customer engagement.
Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack.
Appearing at the top of search results for local queries in the Google Maps local 3 pack can give a great boost to your business online. Optimising your site using local SEO strategies is the best way to begin appearing in the Google Maps pack. Every business owner should become familiar with the Search Engine Optimization (SEO) strategies needed to achieve higher ranking results. Local SEO is an optimisation strategy aimed to improve your positioning in location based search queries. It is a great way to help convert searches into visits to your store location from customers who are in a state of mind to make a purchase.
Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?
Many digital marketing managers are struggling with all the changes to Google Ads and Facebook Ads over the last few years. These changes have created some uncertainty for digital marketers to get the best ROI on their media spend in 2022. This has caused the age-old question to flood marketer’s minds: which social network giant deserves my business’ precious advertising dollars – Facebook or Google?
Google Ads, in essence, is basically a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to as an advertising strategy for any small business. Learn how to make the most of Google Ads with these tips and tricks for how to best use this powerful tool.