Category Archives: Business Tips
Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?
Many digital marketing managers are struggling with all the changes to Google Ads and Facebook Ads over the last few years. These changes have created some uncertainty for digital marketers to get the best ROI on their media spend in 2022. This has caused the age-old question to flood marketer’s minds: which social network giant deserves my business’ precious advertising dollars – Facebook or Google?
Posted in Business Tips, Digital Marketing, Facebook, Google
Tagged Digital Marketing, Facebook Ads, Google Ads
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Local Business Directories Versus Social Proof
So you’re looking to get your website listed on local business directories? A casual search of the Internet will reveal that directories, for all intents and purposes are dead. There’s a myriad of reasons for this, but the main reasons are:
Posted in Business Tips, SEO
Tagged Business Tips, Local Business Listings, Local SEO, SEO
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Claiming And Maintaining Your Online Business Listings
If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the web that they didn’t even create. What’s worse, you have no control over these listings and they can say anything they want about your business, unless you take the time to claim them as your own.
Posted in Business Tips, Customer Reviews, Local SEO
Tagged Business Tips, Local SEO
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Signs Your SEO Campaign Is Failing
Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and in other search engines can be extremely valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers?
Posted in Business Tips, SEO
Tagged Business Tips, Digital Marketing, SEO
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