Author Archives: Mitchell

SEO Local Citation Building Guide

SEO Local Citation Building Guide

Using all the available tools online to assist with your local SEO efforts is essential to maximise your chances of appearing at the top of search results. Local citations form an important part of any local SEO strategy and can improve the chances for your business to rank in search engines. Citation listings form part of any link building strategy too because they get your business more external links from reputable sources (however these are generally not as powerful). The most popular business listing locations are across social media and on your Google Business profile. These sites are not usually referred to as citation sites and are generally universally used for all businesses to list their business. Read more...

Posted in Google, Link Building, Local SEO | Tagged , | Comments Off on SEO Local Citation Building Guide

The 5 Minute Health Check of Your Google Business Profile

5 Minute Health Check of Your Google Business Profile

Having a healthy and relevant Google Business Profile (formerly known as Google My Business – GMB) is vital for appearing in front of the right customers at the right time. Doing a quick health check of your profile intermittently is as important as the initial setup of your account. A Google Business Profile is important to help give customers vital information about your business. This will appear in Google Search when a customer searches for your business or a relevant keyword you rank highly for within Google Maps search in the local 3 pack. Read more...

Posted in Business Tips, Google | Tagged , | Comments Off on The 5 Minute Health Check of Your Google Business Profile

How To Dominate Google Maps Local 3 Pack

How To Dominate Google Maps Local 3 Pack

Appearing at the top of search results for local queries in the Google Maps local 3 pack can give a great boost to your business online. Optimising your site using local SEO strategies is the best way to begin appearing in the Google Maps pack. Every business owner should become familiar with the Search Engine Optimization (SEO) strategies needed to achieve higher ranking results. Local SEO is an optimisation strategy aimed to improve your positioning in location based search queries. It is a great way to help convert searches into visits to your store location from customers who are in a state of mind to make a purchase. Read more...

Posted in Google, Local SEO | Tagged , , | Comments Off on How To Dominate Google Maps Local 3 Pack

Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

Google Ads vs Facebook Ads 2022

Many digital marketing managers are struggling with all the changes to Google Ads and Facebook Ads over the last few years. These changes have created some uncertainty for digital marketers to get the best ROI on their media spend in 2022. This has caused the age-old question to flood marketer’s minds: which social network giant deserves my business’ precious advertising dollars – Facebook or Google? Read more...

Posted in Business Tips, Digital Marketing, Facebook, Google | Tagged , , | Comments Off on Facebook Ads v Google Ads: Where Should You Spend Your Digital Marketing Advertising Budget In 2022?

How Long Does SEO Take To Show Results?

How Long Does SEO Take?

Search Engine Optimization (SEO) is the process relating to improving the quality and quantity of website traffic coming in from search engines like Google. This is done by optimizing a website directly by focusing on key indicators like page speed, creating high quality content, keyword selection and fixing vital backend issues, just to name a few. Off-page methods like link building (the process of acquiring inbound links) are used to help build up domain authority. However, this is a lengthy process that can take a long time to see actual results within search engine rankings. This is because search engine crawlers need time to see why more people should see your site ranked above others.  Read more...

Posted in SEO | Tagged , | Comments Off on How Long Does SEO Take To Show Results?

A Complete Guide to Local SEO in 2021

Local SEO Map

What Is Local SEO?

Local SEO is a Search Engine Optimization (SEO) strategy that can help a business appear higher in local search results on a search engine like Google. SEO is a strategy to optimise the content of a website to rank higher in search results. Google has an algorithm that works to better understand what content is on a site and what users look for when searching for specific keywords. Every business that has a physical address, location or serves within a geographic region, can reap the rewards by optimising for local SEO. Read more...

Posted in Local SEO, SEO | Tagged , , | Comments Off on A Complete Guide to Local SEO in 2021