BeOnTop, Author at BeOnTop.com

How to Rank Higher in Google Maps in 10 Steps

The internet (more specifically Google) has become more integrated into everyday life, hence businesses must adapt to survive. One way to ensure continued success is by ranking high on search engine results pages (SERPs). This is possible through Search Engine Optimisation (SEO), which is a process by which a website is made more visible to search engines. There are many benefits of ranking high on SERPs, including increased website traffic, higher brand visibility, and improved customer engagement.

Google Maps is a powerful tool that can help your business be found by potential customers who are searching for businesses like yours in their local area. SEO can target Google Maps which increases your chances of being found and helps generate more organic local traffic. However, utilising SEO tactics can not always give guaranteed Google Maps rankings. Read more...

5 Reasons Why Your Backlinks Don’t Function Properly

SEO ain’t easy, we all know that. It’s commonly known to be the Internet’s “dark science,” hence so many people quitting trying to promote their websites and making it to the first page.

You can often find articles like “SEO isn’t relevant anymore” appearing here and there. However, this statement can’t be further from the truth. The truth is that SEO is doing very well and is a defining growth factor in many successful businesses over the world. Read more...

Optimal Content Length To Gain Higher Search Ranking

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

Claiming And Maintaining Your Online Business Listings

People typing on devices and generating ideas

If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the web that they didn’t even create. What’s worse, you have no control over these listings and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

How to Use Images for Link Building?

Internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world every day. Images express a great deal of information without words and can provide more context than written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.

Images And The Sharing Economy

As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content. Read more...

Awesome Google Ads Tips For Small Businesses

Google Ads, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google Ads tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...

Signs Your SEO Campaign Is Failing

Search Engine Optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and in other search engines can be extremely valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers?

With that being said, read on to discover some of the warning signs that your approach to SEO is failing… Read more...

Do Business Reviews Affect SEO?

People all looking at phone and laughing

When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word of mouth advertisement, online reviews, and more. And in today’s age, it is more important than ever to make sure these opinions are positive.

A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews for SEO. Read more...