Social media marketing and search engine optimization are strategies used by businesses to create a unique identity of their business to attract more customers to their websites. These two strategies are closely related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.
Business owners often fail to understand how the relationship between social media and search engine optimization can significantly influence Google rankings. Understanding the relationship between these aspects is crucial for the growth and popularity of any business. Several social media practices can be implemented to improve Google rankings. Here are six social media practices that can help boost your search engine rankings.
1. Increase Number Of Social Media Followers
The Number of followers that any social media profile has can greatly influence search engine rankings. For example, a company with many Facebook likes and many Twitter followers may receive a boost to their search engine raking compared to their competitors who have fewer followers.
It’s essential for a company to attract and build its followers in a more organized and acceptable manner since Google detects any mischievous practices such as paying for Twitter followers or Facebook likes. Practices such as opening discussion forums or writing and posting helpful content are powerful ways to increase followers on social media platforms.
2. Encourage Social Media Sharing
Enhanced sharing on social media is among the top ways of increasing product awareness and improving your SEO efforts. When you invest heavily in social sharing, there will be increased popularity of your products and brands among customers, which can influence SEO.
To benefit from social sharing, you need to ensure your posts are creative and attractive. Potential customers are willing to share your great content across different social media platforms. Increased sharing of your content boosts the number of links you gain on those posts, thus helping to boost search engine rankings.
3. Optimize Social Media For Searches
This strategy helps in opening up channels to direct your profile viewers to your various posts. These posts can be videos, articles, or even newsletters. Posts are meant to provide opportunities where a business can increase its reach and awareness by becoming more popular on social media. Optimization of content on social media platforms will always have a positive impact on your SEO efforts. Focus on providing quality information in your industry through social media posts.
4. Enhance Your Brand Awareness
The popularity of your site and brand positively correlates with the results of your SEO campaign. Increased brand and site awareness increases the traffic to your website. Social media can be used to boost the reputation of your business through the power of customer reviews. Attracting and retaining customers together with increasing the number of searches is greatly influenced by the ability and strength of social media utilization.
As a marketer, you can take advantage of social media platforms to inform your audience on the latest unbeatable discounts, promotions, and new products that are on offer. This will help to attract more social media users to enhance brand popularity. This can lead to a business attracting more potential clients, which increases the number of visitors who come to your site.
5. Optimize Posts For Local SEO
Optimizing and promoting social media posts within your local community provides significant benefits to your SEO campaign. It’s worthwhile to try to improve local SEO since local clients are the ones driviing your business to more success in many instances. They are also more likely to post and share information related to your company across social media platforms. A business can also engage with the local community through various events to boost the popularity of your business brands. Any content on social media from the local community boosts the search engine optimization process.
6. Encourage External Links
Social media platforms offer you a great opportunity to link your content to external sources. The more external links you have, the higher search engine ranking you can achieve. To attract more visitors, you will have to publish high quality and authoritative content to attract authoritative external links. Also, remember to use social media channels to spread your useful and original content which serves as a bait to social media users. Doing so increases your chances of attracting authoritative external links and also boosts your social media reputation.