Appearing at the top of search results for local queries in the Google Maps local 3 pack can give a great boost to your business online. Optimising your site using local SEO strategies is the best way to begin appearing in the Google Maps pack. Every business owner should become familiar with the Search Engine Optimization (SEO) strategies needed to achieve higher ranking results. Local SEO is an optimisation strategy aimed to improve your positioning in location based search queries. It is a great way to help convert searches into visits to your store location from customers who are in a state of mind to make a purchase.
Emerging as one of the lucky 3 businesses within the Google map packs can significantly improve your local marketing. Customers love the ease of the local 3 pack and click on the results within the Google Map pack for local searches 42% of the time. Even if you are not in the first position, your presence in the top 3 will be tough for customers to ignore, especially if the information within your Google Business Profile resonates with them.