Month: April 2021

How to Use Images for Link Building?

Holding camera looking at lake

Internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world every day. Images express a great deal of information without words and can provide more context than written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.

Images And The Sharing Economy

As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content. Read more...

Awesome Google Ads Tips For Small Businesses

Google Ads Example Campaign Reporting

Google Ads, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google Ads tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...

Signs Your SEO Campaign Is Failing

Man typing on computer

Search Engine Optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and in other search engines can be extremely valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers?

With that being said, read on to discover some of the warning signs that your approach to SEO is failing… Read more...